The UP200 Sled Dog Race, an Iditarod qualifier that starts and finishes in Marquette, will officially be powered by Northern Michigan University, beginning in 2023. NMU will become a Gold Sled Sponsor with naming rights for the event, building on a longstanding relationship with the U.P. Sled Dog Association. The official name for the 2023 race will be UP200 Powered by NMU. The new partnership will enhance volunteer, service-learning and participation opportunities already afforded NMU students, faculty and staff. It will also elevate the events branding and marketing efforts through related in-kind services and financial support provided by NMU. Read more here.
