These CASH sponsors range from $10,000 and upwards. In all areas Lead Dog Sponsors are the MOST prominently displayed. Lead Dog Sponsors receive:

Recognition in Printed Materials

Name on ALL Musher Bibs
Logo on FRONT COVER of all race flyers and programs
Logo on UPSDA letterheads and envelopes
Logo on cover of all UPSDA Newsletters
Logo on race events posters
Logo on Race Banquet Programs
Logo in Symposium Notebook and publicity flyer
Name in Press Release Packages

Recognition in Advertising

Logo in all televised race advertising
Radio Advertising
Logo in all race and association advertising
Mushing Magazine (sold in over 22 countries)
Team & Trail (Monthly mushing newspaper distributed worldwide)
The Mining Journal - the Upper Peninsula's largest daily newspaper
Logo exclusively on all U.P. 200 and Midnight Run musher race bibs
Logo on website

Banner Recognition

Sled Banner provided by UPSDA
Banner with logo to be displayed at all Association Functions
U.P. 200 Race Headquarters
Race Start/Finish Chutes
Race Awards Banquets
Major Press Conferences
UPSDA Symposium
UPSDA promotional displays (Fairs, recreation & tourism shows, etc.)

Complimentary Tickets to Functions

Lead Dog Sponsors are invited to ALL race functions and will proudly be introduced at all functions. They will receive complimentary tickets to all functions and will have reserved VIP seating at the Banquet as well as the VIP viewing area at the start of the U.P. 200

Major sponsors are invited to provide the UPSDA with promotional materials which will be most prominently displayed and/or distributed at all race functions.

UPSDA MISSION: To promote the sled dog sport, educate the public about sled dog activities, and sponsor a continuous, mid-distance sled dog race in the Upper Peninsula of Michigan.